(108) Why must product managers rethink their product offerings in the fast changing world of automation/no-code platforms?

Enterprises are suffering from SaaS bloat

Offering point-products without integrations with customers’s internal organization are a failing proposition

The growing prominence of General Automation Platforms (GAP)

  • Close more customers — say “yes” to the long-tail of customers that need “X integration” before they can buy. Your potential users (and current ones) often conduct web searches such as “Does X tool integrate with X?”. GAP gives your integration a series of dedicated landing pages, so your integration shows up in search results.
  • Retain more customers — customers that are using your API become sticky, and churn less.
  • Be discovered by millions of customers — get found in GAP’s app directory, emails, and inside other software tools.

So, how should product builders change tack?

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Building nextgen real estate platform at PriceHubble & podcaster at productlessons.com. I blog about products, business around products, and growth strategies.

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Ravi Kumar.

Ravi Kumar.

Building nextgen real estate platform at PriceHubble & podcaster at productlessons.com. I blog about products, business around products, and growth strategies.

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