What did I learn about product vision from Radhika Dutt?

Traits of a good vision

  • It is centered on the problem you want to see solved in the world.
  • It is a tangible end state you can visualize.
  • It is meaningful to you and the people you intend to impact.

Center Your Vision on the Problem You Want to Solve

Visualize the End State You Want to Bring About

Galvanize Both Your Team and Your Customers

Crafting Your Product Vision

WHAT YOUR VISION STATEMENT MUST ANSWER

  1. Whose world are you trying to change? Who are the people who have the problem you’re inspired to solve?
  2. What does their world look like today? What are they trying to accomplish and how are they doing it today?
  3. Why is the status quo unacceptable? (Keep in mind that maybe it’s not.)
  4. When will you know that you’ve achieved your vision?
  5. How will you bring about this change?

1. Whose World Are You Trying to Change?

  1. Consumers who want to buy goods and
  2. Merchants who want to sell their wares.

2. What Does Their World Look Like Today?

3. Why Is the Status Quo Unacceptable?

Spreading Your Vision

Workshop:

  1. Write the fill-in-the-blanks vision statement on a white board.
  2. Have each person answer the who, what, why, when, and how questions on sticky notes and place the notes in the blanks.
  3. Go around the room and share your answers and discuss similarities and differences with the goal of crafting a version that you agree on as a team.
  4. In a facilitated session, writing such a vision takes only one to two hours — but the time it saves in the long term by aligning the team on the details is immeasurable.

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Building nextgen real estate platform at PriceHubble & podcaster at productlessons.com. I blog about products, business around products, and growth strategies.

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Ravi Kumar.

Ravi Kumar.

Building nextgen real estate platform at PriceHubble & podcaster at productlessons.com. I blog about products, business around products, and growth strategies.

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