Lessons from Amazon on High-velocity and High-quality decision making

Type 2 Decisions: Speed Matters

  • Type 1: Decisions that refer to those that are “consequential and irreversible or nearly irreversible — one way doors”
  • Type 2: Decisions that are changeable and reversible. If you made a suboptimal type 2 decision, you dont have to live with the consequences for long.

Don’t wait for all the information

Let the metrics owner make the call

From sequential to parallel approval

Type 1 Decisions: Focus on a few

  1. FIND THE BEST TRUTH
  2. COMBAT GROUP THINKING
  3. HAVE BACKBONE; DISAGREE & COMMIT
  4. MINIMIZE REGRETS.
  • What factors should have been considered and possible weren’t?
  • What assumptions were made and why some of them were unreasonable?
  • What critical technological breakthroughs was bet on and why it did not happen?

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Ravi Kumar.

Ravi Kumar.

Building nextgen real estate platform at PriceHubble & podcaster at productlessons.com. I blog about products, business around products, and growth strategies.