Jiro Dreams of Sushi — What it means to be Shokunin?

  • “Once you decide on your profession, you must immerse yourself in your work.”
  • “You have to fall in love with your work.”
  • “You must dedicate your life to mastering your skill. Thats the secret of success and is the key to being regarded honourably.”
  • “Ultimate simpliity leads to purity.”
  • “It’s just about making an effort and repeating the same thing everyday.”
  • “It has to be better than last time.”
  • “Seen many chefs who are self critical. Never seen anyone who is so hard on himself as Jiro.”
  • “He sets the standard for self-discipline.”
  • “He is always looking ahead.”
  • “He is never satisfied with his work.”
  • “He is always trying to find ways to make the sushi better or to improve his skills.”
  • “Even at this age now, he thinks about it every day.”
  1. They take their work very seriously and consistently perform on the highest level.
  2. Second, they aspire to improve their skills.
  3. Third is cleanliness. The food is not going to taste good if the restaurant is not clean.
  4. The fourth attribute is impatience. They are stubborn and insist on having things their own way.
  5. What ties these attributes together is passion. That’s what makes a great chef.
  • “Jiro just works relentlessly every day.”
  • “The way of the shokunin is to repeat the same thing every day. They just want to work.”
  • “No matter how many times you eat at Jiro’s, the sushi there is incredible.”
  • “I have never had a disappointing experience there.”
  • “Customers get nervous eating in front of my father at his place”
  • “Failure is not an option”
  • “When you open your own restaurant you need to be tough.”
  • “I told him there is no turning back.”
  • “I would make sushi in my dreams.”
  • “I would jump off my bed at night with ideas.”
  • “All I want to do is make better sushi.”
  • “I do the same thing over and over, improving bit by bit.”
  • “There is always a yearning to achieve more.”
  • “I’ll continue to climb trying to reach the top but no one knows where the top is.”
  • “Even at this age, I don’t think I have achieved perfection.”
  • “But I feel ecstatic the whole day. I love making sushi. Thats the spirit of shokunin”
  • “The first impression is very important”
  • “You’re committing a trade for life”
  • “Look beyond and above yourself”
  • “Always try and improve on yourself.”
  • “Always strive to elevate your craft”



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Ravi Kumar.

Ravi Kumar.


Building nextgen real estate platform at PriceHubble & podcaster at productlessons.com. I blog about products, business around products, and growth strategies.